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Silk Cut Purple Cigarettes
| | No. 1 cartons - 39.12 USD | Add to cart | | No. 2 cartons - 70.24 USD (35.12 USD/carton) | Add to cart | | No. 4 cartons - 134.08 USD (33.52 USD/carton) | Add to cart | | No. 5 cartons - 195.6 USD (39.12 USD/carton) | Add to cart | | No. 6 cartons - 191.52 USD (31.92 USD/carton) | Add to cart | | No. 8 cartons - 242.56 USD (30.32 USD/carton) | Add to cart | Tar: 5mg
Nicotine: 0.5mg
Made in: UK
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Silk Cut is brand of low tar cigarette produced by the Gallagher corporation. The packaging is characterised by a distinctive stark white packet with the brand name in a purple square.
The brand increased in popularity around the world throughout the 1970s and 1980s as the dangers of cigarette smoking became well known and consumers switched to a lower tar brand. At 5% tar Silk Cut contained up to half the tar content of stronger brands such as Benson and Hedges or Marlboro and the brand seemed more attractive to smokers, especially women.
The brand was marked by a clever advertising campaign designed by Saatchi and Saatchi from 1984. The adverts showed scissors cutting through silk, in a response to constraints on tobacco advertising where the actual product could not seen (notably, in one particular image a pair of surgical scissors were depicted). Later adverts had increasingly obscure images where the only clue for what the advert were the white and purple colours or a reference to silk with a cut in it. The adverts were a success and sales of Silk Cut rocketed. Now it is illegal to advertise tobacco in many countries and the adverts have stopped. In the 1990s Silk Cut was the best selling brand in the UK. Now sales have declined behind cheaper budget brands as tax on tobacco has increased. In an attempt to counteract this, the manufacturers responded in the new millennium by introducing bevelled corners to redesigned regular gauge packaging, and marketing the first 'slim' cigarette in the UK, Silk Cut Slims.
Silk Cut is also available in a lower tar version and an ultra low tar version with a tar content of only 0.1%. When terms such as 'light' and 'low tar' were made illegal to use in the UK for use of tobacco promotion (for fear that it deluded smokers into thinking such products were safer), some commentators predicted that Silk Cut's name and good brand-recognition as a low-tar product would favourably affect sales of the brand to health conscious consumers.
Silk Cut is the brand of choice for comic book character John Constantine. |
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